Proven Qualitative Market Research Services

Experts in a variety of qualitative research methodologies, Bethart Bilingual Research provides clients with the most effective solutions to meet their objectives and needs. Thousands of groups and interviews have been conducted by BBR for a wide array of clients within diverse industries including consumer goods, social issues, political candidates, financial and medical services.When it comes to qualitative research our expertise is both proven and varied.

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Who We Talk To

Consumers
Business to Business
Medical
Financial
Political
And more...

What We Research

Advertising Development and Evaluation
Brand Positioning and Strategy
Brand Equity
Concept Optimization
New Product Development
Packaging Evaluation
Shopper Insights
Translation Evaluation
Political Candidate Evaluation and Positioning
Exploration of Social Issues and Trends
And more…

Methodologies We Utilize

Focus Groups
Mini-Groups
In-Depth Interviews
Dyads and Triads
In-Home IDIs
In-Store Interviews
Ethnographies
Shop Along
On-line Groups and IDIs
Telephone Focus Groups
Telephone IDIs
And more...

The BBR Process

Bethart Bilingual Research is founded on the belief that qualitative research provides a richness and depths of understanding through detailed exploration not possible through quantitative methods. The strengths of these methodologies are particularly true for the Latino market due to the following factors:

Culturally, Hispanics prefer to engage at a personal level. These face-to-face interactions yield a much deeper understanding and richer information than methodologies that lack human contact.
Latinos rely heavily on body language/non-verbal gestures, storytelling and even tangents to get the point across.
With a cultural tendency to be extremely polite and agreeable, so as not to offend, non-verbal cues are often extremely telling.
Making Latinos feel comfortable and accepted in face-to-face interactions brings out the best in them and allows them to express their true feelings and opinions.

What Makes Us Different?

An experienced team can sense and probe on the true feelings behind responses.

Over three decades of experience in Qualitative Consumer Research
Deep understanding of Hispanic consumers across all acculturation & language proficiencies.
Vast experience navigating the mindset and idiosyncrasies of the Latino culture.
Engaging methods that truly connect with those who participate in our research projects.
The perpetual goal of client satisfaction, including assurance the quality research leads to actionable learnings.

How BBR Can Help

Experts in all aspects of qualitative research including but not limited to…

New Business Development
Exploratory Research
Product Positioning
Concept and Advertising Evaluation
Market Research Planning and Study Design
Employee Satisfaction Studies
Customer Profile Development
Packaging Evaluation

Sharing specialized Hispanic market experience thanks to...

decades of experience conducting U.S. Hispanic research as well as research in Latin America and the Caribbean, BBR has also conducted General Market research projects for our clients in the U.S. as well as in Canada and English speaking Caribbean islands.

Hispanic Evaluations that assure...

Your surveys, interviews, or focus groups will are geared directed to your target market. Evaluations are primarily done in person, as Latin people tend to talk just as much through body language as they do with words. The in-person service ensures you get the most accurate report, and adds a unique depth to the reports. Participants are paid for their help which provides the most accurate responses, whether they're giving feedback on a new product or studies with physicians.

Bethart Bilingual Research

The Hispanic Qualitative Market Research Experts