About Marta

 "Seldom does one get the opportunity to write about someone as professional, responsible and charming as Marta Bethart. I have known Marta for over two decades. During that time I have been fortunate to work with her on a broad variety of projects: from package goods to computer software. Marta is always ready for a challenge. If she isn't an expert on a product/category (and today it would be hard to find a category that she hasn't worked on) that she is asked to work on, she quickly becomes well versed and is totally able to conduct focus groups that result in profound insights. Marta's turnaround time also plays a big role in her deliverables. She abides to timelines and produces well written and actionable reports. People like Marta. She makes group participants open up and speak freely about the topic at hand. She feels equally comfortable speaking Spanish or English, which is a great advantage since she can communicate with Spanish - speaking consumer as well as General Market clients. Marta is a pleasure to work with and I recommend her every opportunity I get. Muchas gracias!"- Juanin R. | Associate Director, Strategic Planning, The Bravo Group

 "I highly recommend Marta Bethart as a full service qualitative research vendor, particularly focus group moderation with the Hispanic consumer. She easily grasps the business problem at hand, and provides informed and actionable marketing recommendations. She is also a real pleasure to work with. Both clients and consumers feel very comfortable and confident in her presence. She comes highly recommended." - Yvonne M., Global Insights